816-518-8225

Web Site Optimization - Improves your online exposure!

Optimizing your Web site is a cost effective way to make the most of your investment. It stretches your Internet marketing budget, enhances your online business, and improves your ROI.

• Reach more targeted visitors by allowing for more qualified traffic leads

• Understand how your Web site is performing

• Improve organic search engine rankings in the top major search engines

• Deploy search engine marketing to cut costs of pay per click advertising

• Help increase visitor-to-buyer conversion rates

Simply building a Web site does not ensure that sales will occur. It involves a distinct optimization process to help search engines “see” your site and potential customers find what they want.

How to Build a Sales-Oriented Web Site

Take steps to design and build a Web site geared to buyers and focused on sales.

• Establish your online identity and personality

• Find the right online home – domain name, host, and more

• Build a user-friendly Web site

• Build trust with every visitor and customer – privacy and cardholder protection

• Make it easy for customers to order

• Make it easy for customers to pay you

• Let the world know about your site!

Building awareness of web sites is art and science rolled into one. And it’s where William Rock enter the picture. They will:

• Evaluate your site

• Recommend a plan to improve your site’s visibility to search engines

• Define a plan to help convert visitors into buying customers

• Implement your plan at your direction

Search Engine Marketing

If Search Engine Marketing feels like uncharted territory, you’re in good company—most web site owners feel lost in this arena.

Search Engine Marketing is an integrated program that encompasses various elements, including your site’s design and structure, the actual content, text links between your site and other sites, and paid programs, such as pay-per-click campaigns, etc..

William Rock promise to help you understand Search Engine Optimization (SEO) and Search Engine Marketing so you achieve a level of comfort with how the process works and how to measure results. You receive monthly optimization reports. They’re not only easy to read, they are packed with information to help you make decisions about your business. You will have access to as much detail and as many reports and statistics as you want. These readily available documents itemize the changes and let you see how the optimization process evolves over time.

Optimization Services from William Rock

William Rock is committed to practicing clean, organized optimization techniques, ensuring the life-cycle value of work for the successful, profitable investment in your online business!.

Search Engine Marketing – Organic SEO Tools that improve the visibility of your Web site to the Internet world.

• Analyze what visitors do on your site - what pages they visit, what files they download, etc.

• Identify the industry keywords your site content should include for the major search engines

• Determine whether these keywords are a good fit for your company and whether they are related to your industry

• Review your current Internet marketing expense, or budget for the paid traffic’s conversion rate for each month

Pay-Per-Click (PPC) Management – An additional promotion that increases sales and referrals through a PPC campaign designed to increase conversions.

• Research and create a current pay-per-click campaign

• Generate detailed reports of keyword effectiveness to reduce costs or shift advertising dollars into more targeted areas of exposure

• Track your ads online for effectiveness and to control cost

SEO Consulting - Receive one-on-one consulting with a qualified SEO Specialist to:

• Answer your questions

• Clarify the objective of your site

• Conduct a free site review and competitor analysis

Link Building Strategies

• Analyze your competition’s link visibility
• Identify ways to gain natural linking
• Develop a strategy to increase links back to your Web site

Peace of mind for your online marketing!